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Rice peptides help to create instant volume, thickness and improved density.
February 10, 2026
By: Christine Esposito
Editor-in-Chief
A new styling option from Bumble and bumble. Bumble and bumble’s Bb Thickening line now includes High Drama Styling Foam. The lightweight, heat-protective blowout foam is said to bring instant lift, immediate visible density and an energizing scalp boost, according to the brand. Bumble and bumble, part of The Estée Lauder Companies, says it is designed for all hair textures, especially fine hair. Key components include “Strand Plumping” technology; rice peptides that help to ...
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